The Challenges of Signature Strategy

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The signature strategy is a hard route to follow as the chances of failure are much bigger. You must be a strong designer with a distinct style and believe there will be enough people who will love what you do and make you famous for it. This is close to becoming a famous painter, which is, all things being equal, a rare event. However, some designers are far more capable of doing this than others and it’s important to spot those special traits if you have them. For example, all good signature designers have trouble fitting the mass market; they’ve got their own way of thinking and doing things and they get frustrated with clients who want their design done according to the latest trends. Good signature designers are bad crowd pleasers and their work generates either lovers or haters.

They don’t have rounds of revisions they believe their work is good as it is. So if this sounds like you, then you might have a pretty good chance of becoming a notable designer by not letting clients or masses derail you from your own sense of aesthetics. Yes, this is daunting and not for the faint of heart but if you’ve got what it takes it will most certainly pay off in the end. 3. Being all things to all people – the self-defeating strategy Whether you choose a path of design specialist or signature background remove service designer, there is one thing you should avoid if you’re trying to move up the ladder in the design business: trying to be all things to all people. Offering a variety of products or services is a great thing to have. But if you want to build a name for yourself, you have to go beyond that and find a way to stand out. Don’t get me wrong here: you can build a very successful design studio offering a variety of services and never think about branding strategies in your life.



But if you want to get noticed in the industry get top clients and build a name for yourself, you have to become one of a kind – either through specialization or signature design. So if you haven’t made your decision yet, start thinking about it today. Because the sooner you decide, the better off you’ll be tomorrow. Do you plan to specialize in a certain field of design or perhaps become signature designer? The author Peter Vukovic Peter Vukovic Peter Vukovic is a seasoned designer & creative director with 10 years of experience in worldwide advertising agency. He is a proud member of the 99designs community. You can view his 99designs profile here. Tags Build a business Grow an agency Learn design Design basics Freelancing Logo & branding Designer Tips freelance tips personal branding Related articles 4 techniques for creating mockups to show off your designs The ultimate guide to staying mentally and physically healthy as a freelancer Working with clients remotely: 5 tips for better collaboration Comments Srdjan Marjanovic 8 years ago Totall.