本帖最後由 christopher6 於 2022-10-1 16:04 編輯
When it comes to productization, its logic is to use its own product mechanism to activate existing users to achieve growth, that is, to stimulate old users to drive new users. Personally, in the WeChat ecosystem, the carrier that can perfectly implement the old and new products must be small programs. The typical case is WeChat reading, which has developed a lot of productized gameplay based on small programs and APPs, such as Daily Answers, Reading Squad , team drawing, free library, flipping, collecting Zand cards, free listening library, soaring list, etc.
In addition to the WeChat ecosystem, the most important application List of Consumer Mobile Number scenario for productization is APP. What I appreciate the most is Pinduoduo, especially its "Cash Every Day" activity. The details of sharing are extremely high. This article will specifically analyze how the APP works. Make old with new. 1. APP pull new path and underlying logic Relying on the product-based pull-in mechanism to achieve self-growth of users is the most hoped-for Internet product; and operators also need this kind of product-based tool when doing pull-news.
It is not an efficient model to rely solely on operations for traffic conversion, especially in industrialized acquisitions. In the customer system, the importance of productization and innovation is self-evident. App-based product-based new design uses a common model: the MGM model, that is, member get member.
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