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What Google likes is people that specialize in certain industries and certain topics, whatever the case may be. The best way to establish yourself as an authority in search engines is to pick something that you are going to say, “I am the guy, I am the gal that is the authority in this topic.” So, that starts us off of at a pretty broad generalization. And the finer tuned we can be within our business, the better. So, what does that mean? If we get even more specific, how can we specify what it is that we’re trying to do? We can do it through location. designer or you’re a freelance photographer. Well, what are you going to try to rank number one for the keyword freelance photographer? That’s very, very difficult.
But using our city as an example, you can put philippines photo editor yourself in a position where you try to rank number one, number two, number three in Google for freelance photographer in Nashville. Maybe even freelance photographer in East Nashville get even more specific because the reality is that there’s enough people just in my neighborhood in East Nashville that are looking for freelance photographers every day, that if you can, again, put yourself in that position to be an authority, you can use your phone and the clients that you will get through phone calls and through inbound leads on your website, they will definitely come in.
As I said in the beginning, knowing exactly what your audiences and exactly the people that you’re trying to target, if you can define that in as specific medium as possible and you talk to those people and those people only, the leads and the phone calls and the new business will quite literally just start pouring into your business. Darrell V.: Okay, so I like the idea of location. What other ways can I get specific or set myself out? And I think what we’re talking about here is like drilling down in niche even further than just saying a specific business type. How else can I get more specific? Tim Stoddart: Well, the other common example is through industry. So, using myself as an example, and this, again, is a very specific example.
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發表於 2022-10-19 15:22:55
