The Magic Comes From the Creativity

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Adobe has made the PDF format public, but each of these companies is free to integrate or not the new functions that are added over the years. Several software are as good or even better than Adobe for displaying PDFs, while others are content only to display the bare minimum. In this context, it may be relevant to educate the user with a simple note that says that for the best experience, using modern software to view PDFs (such as Acrobat Reader, which is free and very widespread) is recommended. Also, not all users are used to clicking and manipulating graphic elements in a PDF. For more than 20 years, these documents were mostly static. A good user experience would include some indications in the graphic design. For graphic designers, not all the options allowed by Adobe InDesign work in an interactive PDF.
  
InDesign allows you to make other types of interactive documents (ePub, HTML, …) and you should not confuse all these options. Some sites allow you to make PDFs interactive by image manipulation service presenting them in the form of a book ( Flipbook style ) and adding links. These solutions are not ideal, because they require the addition of other software and web hosting (cost, support, compatibility, portability, The final rendering is almost identical to a standard PDF, except for the pages that animate and a preview of the pages to come (tabs). This is not an interesting added value compared to the possible disadvantages… The future of interactive documents In conclusion, the functions allowed by the addition of interactivity in a PDF are not revolutionary.

After all, they are just buttons, fields or media content. However, it is the same possibilities that have popularized the web. The magic comes from the creativity of the graphic designer to improve the user experience of a document for better online viewing, while using a file type known to all and working in the same way as your previous graphic requests.  of the graphic designer to improve the user experience of a document for a better online consultation,… There are much more interactive or modern solutions. HTML5 is definitely the future, but does not offer the portability of a file to be exchanged. For the same reasons, a simple web page is not always the best communication tool or Fixed Layout ePub, is very interesting, but little known to users who, for the most part, do not have a reader to read this type of file. And the development of an application is very expensive.