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What’s the underlying problem that you recognize as an expert, but they don’t? What does a beginner need to know about Problem  What are the first steps to solve Problem XYZ? Readers in the Consideration Phase know they have a problem and are looking for a solution. They’re attracted to: Case studies — how others like them have already solved this problem Review posts that compare various solutions, including yours Buying guides that help them make a smart decision Content that addresses objections Implementation tips, advice, and FAQs Content that is more likely to be shared isn’t only about your specific product or service; it’s beneficial guidance related to the type of product or service you offer.

Action step Make a list of content topics based philippines photo editor on the ideas above and remember to include topics that provide a “little slice” of your opt-in gift, as well as topics that address the concerns of prospects in the Awareness Phase and prospects in the Consideration Phase.  to meet your ideal customers’ needs. Over to you … When you follow these three methods, you’ll find that your content attracts more of the right customers who also want to share your useful content. How do you make sure your content helps convert prospects into customers? Share in the comments below.Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long.

Is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely communicate their thoughts? Why would that be the case? Most likely it’s because your online presence doesn’t actually sell your writing services. If potential clients don’t know you’re a “pen for hire,” or the type of “pen for hire” you are, how can they purchase your services? Let’s look at four places writers tend to leave money on the table and how to fix these common mistakes. 1. Your website When a prospect visits your website for the first time, here’s what he’s looking for: Whether you provide the services he needs As highlighted in the first line of this article, there are many different services writers can offer.