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Shipping doesn't have to be free. However, research shows that 91% of e-commerce customers reconsider their purchases from an online store when they realize that the shipping price is unreasonable or that the shipping speed is not fast enough. Moreover, about 43% of these consumers will go directly to the market as a substitute. The reason for this is because consumers are educated that places like Amazon and Walmart are reliable, cheap, and shipping methods . But what does this mean for small and medium e-commerce stores?
The key is to remember that marketplaces like Amazon Australia Phone Number have set the standard. Customers visit these sites and expect free/cheap shipping and fast store-to-door delivery. But… the market also sets lower quality standards This situation is as old as industrialism itself. Henry Ford created an extremely efficient way to build cars using the assembly line. It allows ordinary people to buy reliable and affordable cars without them having to wait for a custom order to come through.
Today, Japanese and German cars have a reputation for longer lifespans and better overall engineering. Not to mention, BMW and Audi vehicles are generally seen as more stylish and luxurious, even if you ask American consumers about the subject. The point is, you can still run an online business and make a lot of money in the age of Amazon, Alibaba and Newegg . Even though consumers often expect free shipping, they know it's usually offered when they want something cheap and effective, like sending them Amazon's TV cable one day.
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發表於 2022-9-8 12:22:29
