Shouldn't We Wait for Company Email List Our Audience to Get to

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Not to start seeing results? Wouldn't it be better to measure the success of a launch campaign by the number of people who have found out about the product rather than by sales. And then design a series of campaigns to help them make the decision and buy? It's not worth thinking. Just selling and the final consequence is what brings us to the beginning of this article. We have entered an 'insatiable' dynamic in which only sales count. When we read about branding. Strategies. Etc. We think it's a good thing. But we don't even take it into account because it doesn't bring us more sales in the short term. We do not have enough patience to prepare a strategy that will bring us greater profits. We prefer to risk having greater problems. And generate sales in the short term .

I leave you several articles related to strategy. Objectives Company email list and the methodology to define them: what is marketing strategy and what is it for? How to define the objectives of a digital strategy how to define an online marketing strategy how to define and optimize a marketing strategy with the purchase funnel a correct definition of objectives is key to the success of a strategy. We all have that clear (although many companies do not). At a methodological level. To define a marketing strategy correctly we follow several steps and we have to take many things into account: definition of objectives of the marketing strategy definition of the marketing strategy align strategy with tactics (company direction. With the departments that execute it). This theoretical phase is essential for the practice to be successful. But we have to be careful because.As they say. “paper holds everything”.


We have analyzed the market. The competition. Defined objectives. Insight . Positioning .... The strategy makes perfect sense. The budget is available... What are we missing? The people who run it. It seems very theoretical and so basic . That it would not be worth even commenting on it. Right? Well. It is one of the most repetitive mistakes in companies. Marketing strategies are carried out by people the management sets the objectives and the most appropriate strategy to meet them. Then come the departments in charge of executing it. We set a series of kpis that will allow us to control both the achievement of objectives and the performance of the teams. In theory it sounds perfect. But the context in which these teams operate is not usually taken into account .