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Image – Get Attention Your first goal should be to attract the consumer's attention. If you start trying to convince or influence before you even get attention you will realize that it is almost impossible. There are many ways to grab attention, but the best is by using a powerful image. Facebook's newsfeed is full of images, so how do you make yours stand out? With red borders or a bright pink color? No! The point is not just to get attention, but to get the right attention. An ad with beautiful women might make someone stop scrolling for a few seconds and maybe even click.
But you don't just want it to click. One of the easiest ways to stand out in the newsfeed is to modify the tone of the image. By using too bright colors or too dark, you easily attract attention. It is important phone number list to make sure your images are relevant to your product or service. Hook – Create a Connection It is well known that the person we are most interested in is ourselves, yet too many advertisements are about the product, the company or the person writing the advertisement. No one is looking for a buy a mattress. He's actually looking for a better night's sleep.
Therefore we should not focus on the characteristics of the layer. The goal is to build a relationship and make the other person feel that you understand them. A simple way to achieve this is to follow this formula. You're basically saying "I know how you feel, I felt the same way until I found this..." 3. Call to Action I once wrote an ad offering a great PDF and only a few minutes after the ad went up the first comment was, “This is great! How can I get it?' I took it for granted that people would know to just click on the ad. But apparently not. It is important that each ad has a clear message for action such as.
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