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It is better that you bet on natural, direct and simple language. And, above all, that it be the one that most accurately answers the questions of your potential customers. As Sean Van Guilder of the Content Marketing Institute says , we don't talk in keywords, we talk in natural phrases. Format your content Formatting does not only consist of filling in the fields of the headline tags H1, H2, etc. It is very good to carry out this task to position our keywords, but also to "break" a text that would otherwise be a long spiel too dry for both the Google engine and the most enthusiastic of readers. So it's important to break content into small pieces that make sense on their own and answer user questions so that search engines can crawl and rank them.
This is not to say that all your content should conform to the tyrannical corset of the inverted pyramid. But the hierarchy of information and its fragmentation can give your content the decisive push to appear on the first page of results. Create a good content Latest Mailing Database calendar One of the factors that has been progressively gaining weight in the Google algorithm is the regularity and freshness of the content coming from a website. In other words, those who publish consistently and periodically are rewarded. And, for this, there is nothing like creating a well-structured and organized content calendar, with assignment of topics, deadlines and responsibilities, so that nothing falls into improvisation. Oh, and it's not just about posting for the sake of posting.
Also to use the appropriate metrics to evaluate the performance of the content and thus optimize our strategy. This all sounds pretty straightforward, doesn't it? You can also choose to delve into the depths of the unknown world of SEO and become an expert to get your content to appear at the top of the ranking. But if you prefer to start little by little, using these simple tips you can achieve amazing results in your content marketing strategy. Carrying out a web audit is a job focused on carefully analyzing all the factors that compose it and its objective is to make it as profitable as possible in terms of sales, usability and user experience.
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發表於 2023-4-16 13:23:11
