Email Marketing for Beginners

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This makes the platform feel much more intimate than Google, which is important for young people who are just starting to navigate the online world. What this means for businesses So, what does this trend mean for businesses? Well, if you’re trying to reach a Gen Z audience, you need to be on TikTok. Period. There is simply no other platform that offers the same level of engagement with this demographic. Of course, simply being on TikTok isn’t enough—you need to create content that resonates with users. That means creating short-form videos that are both informative and entertaining. After all, if your content isn’t interesting, users will just move on to the next video. tiktok overtakes google.

The Power of Video TikTok is all about video, and that’s a big usa b2c email list part of why it’s so popular with Gen Zers. This generation grew up with YouTube and is used to getting its information from videos rather than text. With TikTok, they can watch short videos on just about any topic they can think of, making it the perfect search engine for this visually oriented generation. Personalization TikTok also offers highly personalized content recommendations based on users’ interests. This personalized content keeps users coming back for more; they know that they’ll always find something they’re interested in watching when they open the app.



Google, on the other hand, delivers results that are often less relevant to users’ interests, making TikTok a more efficient and effective search engine for Gen Zers. Algorithm transparency Another advantage that TikTok has over Google is algorithm transparency. TikTok users know exactly how the app’s algorithm works and what factors affect the ranking of videos in the feed. This transparency builds trust between users and the platform, something that is important to Gen Zers. Google, on the other hand, keeps its algorithms close to the vest, which can make users feel like they’re being manipulated instead of served relevant results.