The first magazine could have been called

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The same, but then the field of activity would have to be reflected in the descriptor, and it would look like this: furniture magazine direct benefit. The existence of descriptors helps us to create creative names that only indirectly reflect the scope of the company. Why doesn't everyone use industry names? There is no secret here: an industry name is harder to stand out from the competition and harder to register as a trademark. Therefore, more and more customers are asking not to use keywords from the industry in the company name.
  
We understand them perfectly, and we offer these clients solutions using Belgium Email List industry names only as bonuses. What needs to be done to make your creative and non-industry (in other words, emotional) name become clear to the consumer? Step 2. Creating a link "Name = product" when choosing an emotional name so, there are three ways to create a strong bond: specify the industry in the descriptor. As I wrote above in the magazine example, you can safely specify who you are and what you are talking about in the descriptor. In this case, the name may not be tied to the industry.  



This is exactly what we did with the name of the beauty salon for mothers and children “bahamas for mom”. The word "Mom" is used both in the name and in the descriptor, since it reflects the main competitive advantage, but "Beauty salon" itself sounds only once, and this is quite enough. Bagami_dlya_mami2 select graphically. It is not in vain that in branding there are names, logos, slogans, corporate characters, and many other attributes with the help of which the product finds its consumer, and the consumer finds its product. A logo drawn with an understanding of the main idea of ​​a business can reflect what the name does not reflect.