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a general branding strategy and then developing a series of sub-strategies to sell the brand in various virtual places in the Metaverse, which may consist of user streams united by interests, origins or identities. A general brand has to have a very strong identity: simple, straightforward, captivating. This strong generic brand should probably not be entrusted to communicate the real or virtual goods or services offered; the generic brand must
convey safety and reliability. It has to be known, known, reliable. On the other hand, the goods or services sold, and the marketing strategies associated Job Function Email Database with their dissemination, will have to be advertised in various parts of the wanting more e-commerce presence, and by influencers themselves looking for other revenue streams beyond sponsored posts. Which networks should your campaign favor? It depends on the industry. If you're in B2B, you use
LinkedIn more, if you're gaming, you use Twitch more. In beauty and fashion, Instagram is the biggest leader. To highlight: Emergence of new formats: On Instagram, brands will use formats such as Reels or Stories. The emergence of new platforms: such Brands have started investing in this network, starting to sponsor new influential content, generating viral content with massive engagement. Influencer marketing has long been focused on brand awareness, brand
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發表於 2023-7-9 17:07:55
