During any time of change

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Find out below how to use paid search in times of crisis! We're up to speed to understand the pressure a number of businesses are currently under, whether they're struggling to capture leads or have seen a reduction in sales as a result of the current COVID-19 events. As such, we offer free, no-obligation SEO or marketing advice to businesses affected by the coronavirus. After all, we are all stronger when we work together. Contents PPC bid strategies (automated or manual) Examine your top-of-funnel click traffic.

Focus on the most violent campaigns Prepare to be flexible with your budgets PPC bid strategies (automated or manual) PPC bid strategies (automated or manual) During uncertain times when a significant change in user behavior has been detected, it is advisable to take manual control. With that in mind, one of the first steps to using paid search in times of crisis is to review your automated strategy and campaign Canada Email List budget caps. This will help you get the most out of your paid search campaign while Google catches up with unforeseen circumstances. By doing so, you can monitor how much you're spending on your return, allowing you to switch your budgets if needed. Examine your top-of-funnel click traffic The next step to using your paid search campaign is to look at your top-of-funnel click traffic.




This will be a first indicator of how specific marketing is evolving. If you notice a significant change in your general generic terms (+/-), you can filter this overview in your other campaigns. There are a number of ways to increase top-of-funnel traffic through link retargeting, and by using a combination of retargeting links and curated content, you can quickly grow your audience. It's the perfect solution for any business, large or small, that wants to build brand awareness, including those struggling to post content regularly due to COVID-19.