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How to use it, what to do with it is the choice of each person.⠀ At the same time, sitting on social networks or on the Internet is no different from reading newspapers / books, watching the news. Better information tailored to your interests with a choice. Only sitting in social networks is a “publicly condemned act”, but the news is normal.⠀ So I’m writing this post and some kind of nasty feeling inside me, as if I’m justifying digital-addiction-drug addiction. raw food diet, non-drinkers and yoga sectarians.
About years ago, there were no questions at all about the duties B2C Email Lead of an SMM manager, although then the profession had just appeared. Such a specialist had to do everything: masterfully photograph, quickly process, write competent texts, promote social networks - all alone.⠀ Today, the traditional SMM-schik is a beast at risk, dying out. Too much he has to do and do well. Therefore, a cool SMM specialist turned into a project manager. And his responsibilities can greatly depend on the size of the company in which he works. If we consider the classic SMM manager on the side of a small business.
Then he analyzes the target audience and competitors; develops promotion strategies in social networks (at least a promotion plan); puts TK on graphics, shooting; develops a rubricator; writes texts (often this is done by an SMM manager, although ideally a copywriter should do this); promotes social networks using targeted advertising, placement with bloggers, etc.; prepares reports; is engaged in moderation.⠀ The promotion block can be delegated to a targetologist or a blogger manager, but this rarely happens. There are enough agencies of different sizes on the market, where these functions are taken out by one person.⠀ But how do you identify a good specialist? Three key skills distinguish it from bad.
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