What do the 6 biggest jewelry stores in the world have to teach you?

forum244

Whether because they sparkle in the eyes or because they bring back some memory, jewelry has the power to awaken the deepest of feelings. And, certainly, the biggest jewelry stores in the world know this. Knowing companies that prioritize the feelings of each customer when purchasing a piece from their catalog is knowing the recipe for success. After all, behind all the splendor of great jewelry, there are strategies, values, beliefs and principles spam data that each and every entrepreneur in the field must adopt. You, as a good jewelry lover, know the importance of promoting them until you reach the maximum number of customers, but there are ways to go further and have a difference. Stay with us and enjoy each strategy below. Good reading!

Commit to the needs of the world
Tiffany, Bvlgari, Cartier , Mikimoto, Piaget, Buccellati are major jewelry stores. But what else do they have in common? They are:

committed to sustainable development, with a specific focus on responsible consumption and production;
defenders and strong supporters of donation and sponsorship projects around the world, including and encouraging their employees in campaigns




concerned with initiatives to protect and preserve the environment, as well as climate change and preservation of natural resources.
Have selfless business management in the world
The feeling, which the biggest companies in the world have, goes beyond the limits of each brand's factories and stores. Well, there is a concern for the outside world and a fight for improvements and equality. The Cartier Women's Initiative project is an example of business management, which in addition to improving the company's positioning in the market , also helps women entrepreneurs in the initial phase, through financing and coaching, to also conquer their space.

Get inspired by the actions of the biggest jewelry stores in the world
There is nothing wrong with seeking references, on the contrary, it is extremely important. We always learn from mistakes and successes. It is possible to use what is good as inspiration and apply it using a different perspective. The important thing is to make it work, according to your company’s standards. This is the business world. You, as a good jeweler, understand that each piece of jewelry, before becoming a beautiful piece, needs to go through production stages . This is how good deals are similar to jewelry. It is necessary to open the range: use new technologies, increase the vision of reach, personalize the way of seeing the world, get closer to people's reality and be part of them, then obtain a successful result. As you can see, the biggest jewelry stores in the world transcend the physical space dedicated to their jewelry. They address environmental and sociological issues, increasing visibility and improving market positioning. Check out another great strategy widely used by these companies and watch your business and sales grow.