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After the merger, Marcel heads the commercial team. What makes VodafoneZiggo the best marketing company in the Netherlands Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from HelloMasters fans about, for example, rd party data and sponsorships. How VodafoneZiggo uses its marketing budget. What inspires him as a commercial leader “The constantly changing environment in which we work.
In this HelloMasters podcast Marcel de Groot talks about: Collaborate with major content channels such as HBO and Formula + marketing tools, how do you use martech well Business value of brand awareness and sponsorships Why VodafoneZiggo no longer focuses photo editor so much on TV and audio marketing channels In November, our focus was clearly on next year. Have you already started your content planning And what about the trends that you can use for your strategy Yet the 'normal work' continues.
Setting up campaigns for Black Friday and other holidays, for example. Plus: always keep your texts understandable. These were the most popular Frankwatching articles of November. . Hook-in calendar & tips for your content planning [The Netherlands and Belgium] public holidays and other inhakers from the Netherlands, Belgium and the rest of the world. Are you getting started with your content calendar Then you can't miss this list. Plug-in calendar with tips for your content planning [The Netherlands and Belgium] . This is how you write an understandable text in steps
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