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Banner-audit-hubspot-smartbound. Turn your goal list into a real list As with initial conditions, HubSpot's powerful workflow tools can support the creation of sophisticated goal criteria, which can be used to both measure success and prevent prospects from receiving workflow emails. However, resist the urge to build these criteria into the workflow tool itself and instead design a custom list. This way, when you view the goals section of your workflow to analyze performance, you can see which contacts met the goal criteria simply by clicking on the list. Keep branches to an absolute minimum.
If/then branches can be a powerful tool in the realm of workflows, but they can also cover up a number of sins. Branches in workflows make it very difficult to view the results and, therefore, make improvements. Although they are essential in some scenarios, if you find yourself using philippines photo editor them often you may need to put more thought into your workflows. Perhaps the same work could be done by designing a new workflow, which would be easier to analyze and improve, or by slightly restructuring your current workflow. Send highly personalized (aka contextualized) emails.
If you have access to HubSpot workflows, then you also have access to smart emails. So why limit yourself to inserting your prospects' first names? Use the power of intelligent content to fully personalize email subjects and content for each recipient, using the segmentation data you've been collecting through your forms. Relevance and memorability is what gets emails opened and clicked on, so contextualizing your emails will directly lead to better results. Review and improve it regularly Workflows should not be set and forget. Using the date window we talked about in point.
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