Coronavirus: impact on eCommerce and advice for companies [AMVO]

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The current situation around COVID-19 is inevitable, a situation that will permeate economic matters. The impact for eCommerce in the coming months, particularly in Mexico, can be very great and that is why the Mexican Association of Online Sales (AMVO) has shared important information about it. Coronavirus: impact on eCommerce internationally Although electronic commerce has had a gradual penetration in different markets in recent years, the coronavirus will have an immediate impact on eCommerce, as it will force both consumers and companies to adapt rapidly to find digital solutions around basic needs. Products and services that until now had physical sales as their main sales channel, will see their demand transformed due to the coronavirus, a situation that is already happening in China, where consumers resort to ordering food online for their daily supply : Carrefour reported an increase 600% in online sales during the Lunar New Year period, while reported that its online grocery sales grew 215% over last year during a 10-day period between late January and early February.

The impact on eCommerce due to the coronavirus is global: WeMakePrice, an online retailer in South Korea, reported a 700% increase in orders for health and food products, while in Poland fast-moving foods such as dry foods increased their online sales 160% . In Italy, online sales increased 101.5% during the month of February. What will the impact be for eCommerce in Mexico? According to AMVO, eCommerce is expected to have an extremely Email Marketing List important rebound due to COVID-19 , an area of ​​opportunity for Mexican companies, which must take the best practices that have been implemented in other regions that face this emergency scenario, and take advantage of them for your growth. It is logical that in a situation that requires not going out, sales at physical points will be the most affected, so it is extremely important that companies seriously consider promoting their omnichannel strategy.

We talk about Omnichannel: what it is, how it works 20 tips to boost your online business In that sense, these are AMVO's 20 recommendations for companies in Mexico to boost their e-commerce operations, ensuring the continuation of their business effectively. For Employees : 1. Communicate the recommendations of the health authorities so that employees apply them, particularly to those who are responsible for making deliveries, who have the necessary protective equipment. 2. Prevent employees who make deliveries from giving packages “from hand to hand” 3 . Ensure the technological infrastructure necessary to activate remote work. 4. Flexibly reassign employees to other positions or activities, when these are affected. 5. Use closed groups on social networks or online platforms to coordinate employees.