Kickstart Facebook Ad Conversions with Weather-Based Targeting

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Many businesses are affected by the weather and even more can benefit from factoring the weather into their Facebook advertising strategy. Some of our clients advertising on social media on our agency list are seeing an increase in sales during certain types of weather or during certain seasons, so we looked to see if there was a way to target audiences when they experienced temperature fluctuations or were in the middle. or are about to experience bad weather. We were shocked by its effectiveness. lightning So whether or not your ad is under the weather (sorry, I had to!), you can leverage forecasts to help boost conversions using weather-based targeting automation tools to your Facebook ad campaigns. In this guide, I'll go over what weather-based targeting is and how you can use weather-based targeting on Facebook. Additionally,I will share some ideas and examples of effective weather-based Facebook ads.
What is weather-based targeting? Weather targeting is a way to create and configure automated rules for your various ad accounts, which include turning your ad units on and off if and when certain temperature or system type criteria are met. meteorological are fulfilled. Additionally , you can also set up weather-based automation rules that can modify your bids and change creative elements to better b2c email list resonate with the weather in a given geolocation. Now how do you do that on Facebook advertising? Let's review this. How to use weather- based targeting on Facebook With some of the third-party services available to set up these automated rules, you'll typically set up your Facebook campaigns, ad sets, and ads as you typically would, but keep in mind that you're talking about the weather to a particular audience and it's transparent on ad copy, creative, and landing pages.

We learned that the campaign level must be set to active; however, ad units will need to be the opposite of what you set as a rule in your weather automation service. For example, we decided to go with WeatherAds.io , and with their platform, we wanted to only activate ad sets and their respective ads when the criteria we set in their dashboard is met, because it will then be enabled and disabled at the ad set level. level. You can also do the opposite, just make sure that if you want to activate ad sets during a heat wave, you initially set your ad set in Facebook Ads Manager to inactive, so it won't be not aired regardless of the weather. weather-based car advertising on Facebook Example via WeatherAds. io What's great about some of the weather-based targeting services is that you can target different types of weather conditions.
You can target by temperature in Celsius or Fahrenheit, but you can also target ads if an event or type of weather has occurred in the last seven days, is happening now, or will be expected in the next seven days. Like most platforms that have an automated rule, these services also have qualifier options where you can select equal/less than, equal to, and equal/greater than, depending on what works best for you. . You can then set whether the conditions are met, to show ads or not to show your ads. In addition to temperature-based targeting, pretty much every type of weather is available from these service providers.