Expert opinion An expert is a person who has knowledge

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But negative cases should not prevail over positive ones, otherwise this may raise questions about the quality of the company’s services. Essentially, a case is the same review, but with an expanded description and practical examples that can be applied when working with other clients. Thanks to this, a potential buyer can study how the company will solve his problem and what will be included in the purchase price. , experience and authority in a certain field. Such a person has a deep understanding of the topic, and is therefore considered a professional.

For example, for some buyers, the opinion of a famous makeup artist becomes the determining factor when choosing cosmetics. And an expert in the field of cooking, for example, a chef of a popular restaurant chain, can become a guide [size=14.6667px]Europe Cell Phone Number List for buyers in choosing dishes or some food products. Expert opinions matter more than the opinions of ordinary buyers. Their opinions are especially reliable when they are factual and supported by data. A feature of expert assessments is their neutrality and objectivity, even when comparing popular products. Celebrity Review Music, film or television stars, as well as famous bloggers, can express their opinions. If such people share their opinions for money or other value (for example, barter mailing), they are called influencers.





Celebrity reviews of a product, online store or brand can increase sales manifold because every media personality has a huge number of fans who can become customers. Such advertising is most often “one-off”, in contrast to simple reviews and research. But sometimes a celebrity can constantly advertise products of a certain brand through his example - become a brand ambassador. Ratings Users often compare different stores, products and terms of cooperation to choose the best solution. Therefore, the presence of a product or company in rating services or articles that compare different solutions with each other is an effective tool of social proof. Rating systems play an important role in promoting online stores and products.