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It was never the most popular network nor the most spoken about, but it really engages its loyal audience: 442 million users, 60% women. That happens because Pinterest really is different. While it offers interaction tools, it is a more visual search engine than a social network. People use it to create inspirational boards for their lives, jobs, or projects. They are looking for references, keeping recipes saved for special occasions, planning their living room’s decoration, or researching new looks. This behavior means that Pinterest has deeper ties with consumption than other platforms, as people usually use it to plan purchases.
According to the brand, 85% of its users say they access the channel to start new projects, while 89% say they access it as an inspiration to buy something. Your company can use Pinterest to share pins based on your persona’s lifestyle, reinforcing France Phone Number Data your brand’s personality and inspiring users. Brands can also use Pinterest to drive sales: pins can redirect the lead to your website or eCommerce, generating more organic traffic and converting more. Sephora is an example of a company to study, with almost a million followers. Wrap Up: Social Media Marketing is Vital for Your Success Now that we have introduced you to the main ways to do social media marketing, it is your turn to experiment, test your audience and evaluate which platforms work better for you.
The main goal is to align your strategies with your audience’s expectations and your marketing goals.reach, engagement, and conversions. Finally, one thing almost every social network has in common today is the way video engages and goes viral. To help you plan this type of content, check our exclusive Video Content Template for social media! State of Marketing Report 2024 Share Camila CasarottoRock author vector Author Camila Casarotto Subscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Posts What Is Social Media Marketing Decoding the Essence: What Is Social Media Marketing and Why It Matters alt Shannon Hilson brainstorming Don’t Be Afraid to Get Your Hands Dirty: The Value of Brainstorming alt Rock Content Writer More in SEO SEO Proofreading.
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發表於 2024-3-5 15:16:56
