the one proposed by renowned marketing expert Guy Kawasaki: for every 7

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Normal publications, make one that is advertising type. And don't forget to put a link to the website! Recommended readings: Content publishing strategies for Spas on Facebook Content publishing strategies for Spas on Instagram 3. Crea Landing Pages What is a landing page? The literal translation is “Landing Page”, that is, a page where visitors to your website arrive. Why are these pages important? Because they convert very well, that is, they convert visitors into customers. For this reason, it is highly recommended that your web developer help you create them. What information should you include? The name of the service. A detailed description. The conditions of service. Images of both the spa and the service. Opinions from other clients. A purchase button that directs to the payment gateway.
The design has to be attractive and clean because, otherwise, the visitor will get lost and will not carry out the actions that we want, that is, book. Recommended Reading: How to Create Effective Landing Pages for Spas 4. Improve Binance App Users Data service descriptions The descriptions of the services are essential for the spa customer to decide to buy. Think about it, how are you going to buy if you don't know what the service entails? No one will do it because they will not have enough information. Look at how they've been doing it for decades hen it comes to hotel reservations. In the room description they write absolutely everything: if it has a bathroom, hairdryer, kitchenware, exterior views, etc., but they don't stop there, it includes a lot more information about the hotel itself: if it has parking, if it is well located, if it has bus stops nearby, connection to the airport… Well, the idea is that you replicate this strategy with your spa.

Do not skimp on words to explain what a massage consists of, what benefits it will bring to the client, if they have to wear any special clothing, if it is contraindicated for pregnant women, etc. Write it in an attractive text format and in an orderly manner, even in points... But write it down! Don't take it for granted because you will be losing sales. Important: Download the free spa service description template 5. Use videos In 2019, 80% of new content on the Internet will be made of video. Cisco . We live immersed in a deeply audiovisual culture. What does this mean? That images and, above all, videos are essential to capture the attention of visitors to your website. Thus, if you have the financial capacity to make demonstration videos of massages, treatments or the spa circuit, your clients will most likely thank you because they will have an idea of ​​what your facilities are like and what they can expect when they go there. Texts are essential, as we mentioned before, but videos are the future .