While a website isn't an all-star

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Basketball team, watching replays of your visitors' interactions with your platform can give you insights that'll help you improve user experience and conversion rates across pages. Automate your business analytics tools Learn more When analytics aren't enough, using session replay and heatmap software will let you see where your audience is struggling—and where you're doing everything right. It's as if you're looking over their shoulder as they click and scroll on your website (but much less creepy). I spent time researching and testing dozens of heatmap tools and session replay software options, and these are the ones that came out on top.

The best session replay and heatmap software Hotjar for surveys and user feedback Crazy Egg for A/B testing Smartlook for tracking conversion rates using funnels Lucky Orange for chatting with your visitors  Panama mobile number list Zoho PageSense for creating personalized experiences Microsoft Clarity for free heatmap software and session replay What is session replay software, and how does it work? Let's start with a quick guide on how session replay software works.



The app gives you a piece of code that you paste on your website. Whenever a visitor starts a new session, that code unpacks itself to cover all the elements on each page, setting up the functions to track events in the browser window. As the visitor moves their mouse, scrolls, or clicks buttons, the information is sent back to the session replay app. It starts building a video that shows how the user interacted with the page as if you were watching it on their screen.