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They’re simply not hungry for it. No matter how amazing your copy is, they will never buy. That’s because you can’t create desire or motivation in your prospects. The problem, desire, or motivation has to already be there. about a problem they may have, consider it a red warning flag! If you have to educate people into realizing they have a problem, you’re already losing the battle. ~ Gary Bencivenga ~ All you can do is capitalize on those problems, motivations, and desires by crafting a strong message aimed at the right people.
Very successful professional copywriter Dan Kennedy talked about 5 steps every prospect goes Clean Email through between first contact and closing the sale: Awareness of a need or desire Picking the thing that will satisfy that desire Picking the source for that thing Accepting the price/value argument Finding reasons to act immediately When your copy can spark that initial desire–not try to create it, but stoke the embers of desire into flame – and guide the prospect through the next 4 steps, it will be much more successful (and seductive).
Aiming the message at the right people will make it that much better. 2. Build credibility. You can’t assume your prospects will simply believe everything you say. You have to make them comfortable, give them reasons to trust you, and back up your claims. You do that by infusing your copy with credibility devices, such as: your (or the author you’re ghostwriting for) qualifications as an expert, e.g. job title, years of experience, media outlets that have featured him, books or articles he’s published, etc.
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發表於 2024-3-14 18:04:36
