HTML meta tags for basic location information

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Location metadata can also improve the user experience. For example, when users receive geographic information, they can easily determine how close your business is to their location, how to get there, and whether your offerings match their local needs.

Guidelines for including location metadata
Including location metadata involves adding specific HTML or schema code to your site's code. This can be done on your homepage, contact page or any other relevant part of your website. Below are guidelines and example code for properly tagging your site:

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For a basic implementation, you can use HTML meta tags to include the physical address and geographic coordinates of your business. Although these tags are not directly used by search engines for ranking purposes, they can help formulate details about your business location for other applications and services.

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Schematic location marking for better visibility
Incorporating a schema tag (using the Schema.org dictionary) is recommended for a more SEO-friendly approach. Major search engines recognize this type of markup and can significantly improve your site's visibility in local search results.