The 30 most common email marketing mistakes

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Email marketing mistakes : We know them; we've all made them before. Anyone who uses email marketing knows them: From overly advertising in our emails to the negligent failure to use email automation software to small oversights in—and incidentally—overly long subject lines, there are many stumbling blocks in email marketing .

But luckily, for every supposed email marketing mistake you might be making, there is a solution or a better way to structure your email setup.

And I would like to go into more detail here about the biggest mistakes and the corresponding countermeasures.


You may have already made some of the following 30 email marketing mistakes and noticed them or even learned from them.

Maybe some of these mistakes are new to you – that would be useful, because you can use these and upcoming tips to avoid these mistakes in the future:

Below, I've compiled a list of 30 common USA Electricians Email List marketing mistakes , inspired by American blogger Pat Flyn, some of which I and many other marketers have already made. At the same time, these email marketing mistakes only happen to those who actually use this marketing channel to connect with their audience!  


You use the one-to-many tone of voice instead of a one-to-one conversational style with your target audience.
I'll now go into more detail about the mistakes you might make. Take a moment and take a look at the content that might be of interest to you:  

Email Marketing Mistake 1: You don't have a clear goal in mind for every email you write.
The difference between hours of typing on a computer that end up with something lackluster and an email that generates real resonance because it's great lies in the objective you set when writing: What is the goal, what is the purpose of this email?

Every email must have a goal.

Some emails aim to provide valuable information and tips (=added value) to your audience, thereby building trust with them. Some emails tell stories or state your specific expertise and experience; they build "authority" and thus credibility.

Some emails are about building relationships with your readers by sharing something more personal. Once people get to know you, they also get a chance to like you

Some emails are more superficial, such as a "thank you" email after someone has signed up to your email list or purchased something from you.

And of course, some of your emails will be pitches, which are designed to make a sale, invite attendees to an event, or get feedback or a review.

Some emails also combine these aspects, but be careful: Each message should still have a single, overarching goal. A goal gives you a compass to stay on track while crafting your email and helps you stay focused, so your audience can easily understand what to expect from you and what you expect from your audience!

And the best part is: your writing process will be much faster and more entertaining because you know why you are writing and what you are writing!



Email marketing mistake 2: You don't optimize your emails for mobile .
Reading emails on mobile devices is on the rise – in my experience and that of many of my clients, more people open their emails on mobile devices than on other devices.

If you use an email service provider, chances are your email format is "responsive," meaning it's mobile-friendly. Responsive means the email will automatically display the way it looks best on the reader's chosen platform, whether that's a desktop computer, tablet, small-screen laptop, or smartphone.

Even if your email provider automatically creates a responsive version of your email, it's always a good idea to preview it on a mobile screen. In most cases, you don't even have to send it yet; you can simply preview it using the preview function, which brings us to the next point:  

Email Marketing Mistake 3: You don’t preview your emails.
The preview feature is offered by virtually every email service provider and is incredibly straightforward. Yet I'm surprised by how many people don't preview their emails before sending them to their list.

Since we're all prone to overlooked mistakes, if your email provider has a spell-checking tool, you should use it. The occasional typo isn't tragic; it's human nature. However, if your readers consistently receive emails with errors, you may be communicating that you're sloppy at your job.

You should also send each email to yourself beforehand to make sure everything looks good – after all, there's a chance that the preview in your email provider isn't always accurate, so it's worth checking twice.