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A tagline is a memorable phrase that encapsulates a specific brand value and purpose, capturing the interest of your audience. Attached to a logo or imagery, your tagline represents your overall message. On the other hand, a brand promise is your business’ creed that states what you commit to delivering to your consumers. It reminds your team and other stakeholders of what the business should accomplish at every turn and why it exists. Amazon’s tagline is “Work Hard. Have Fun. Make History you’ve never done it before, but they’re absolutely essential for a designer to deliver what you’re looking.
The and its goal of bringing a unique experience image manipulation service to its customers. A message that continues to resonate with its customers and is a constant reminder of why they should trust Amazon. An office wall with the words “Work hard Have fun Make history” Amazon adds its new tagline to its office wall via Glassdoor And its brand promise is to be the “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
You can infer, the brand promise guides every product development and business strategy Amazon executes. The brand promise also becomes a guarantee to customers that Amazon will continue to keep evolving to meet their needs. When crafting your brand promise, there are three things it should address: What sets you apart from other brands? How can your customers benefit from your brand? How does your brand meet the expectations of your customers? Above all, your brand promise should be genuine, bring value to your consumers and something you can follow through.
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發表於 2022-10-1 17:34:39
