Well-designed Takeaways

Lifeboys

A craft show exhibit is only the beginning. While selling products on site is great, the goal should be to build brand awareness and gather customers for the days, weeks, and months after the event ends. Takeaways like brochures, flyers and high-quality business cards can be an effective way to help customers remember who are you are and to direct them to your website. Consider including a coupon code good on a first-time order. This can also be useful to give to customers who want an item from your website that you don’t currently have on display. Don’t forget! — It’s important to understand that your craft show exhibit represents your brand, often serving as the first and only impression a potential customer will create of your business. An amateurish display is worse than no display at all.

Here are a few key points to keep in mind as you conceptualize your booth: Draw customers in: Even the best design can go bad if customers can’t see your items. Create a space that will draw customers in, rather than having them gather at the front of the booth, blocking entrance to additional passersby. Come prepared: Although it may take time for you to build a full-scale display, don’t show up without at least the minimum of a banner and some tablecloths. Bare folding tables and walls will background remove service fail to establish the trust you need to develop in people considering buying from you. Stick to a theme: As you wander the aisles of craft fairs, pay attention to the booths that stand out. One overall theme should come from each booth, and that theme should match the products being sold. Use color (the right colors): Colors can make a booth stand out, especially when used tastefully. Try to avoid neutral earthy tones unless they aligned with your brand identity.



Bright colors or bold contrasts like black and white will help to draw people to your booth. Keep it organized: You may be armed with the right branding, but if your displays appear disorganized and messy, you will lose potential customers. Be aware that items placed toward the back of tables can be difficult to reach and use shelving and display stands to break up the monotony. Be upfront about pricing: When customers are shopping, they want to know prices. Clearly label each item and if you’re offering a sale, make it easy for customers to understand whether the discount has already been applied or is in addition to the listed price. Don’t feel pressured to have a full-scale display for your first few shows, though. You’ll likely get some great ideas from other exhibitors and will be inspired to do more at at future shows.