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本帖最後由 Rasel 於 2022-10-24 14:56 編輯
The derogative “do something like a girl,” into a positive and empowering meaning, It’s your workforce. more valuable than any often showing candid sound bytes from female athletes and leaders, as well as the perspective of adolescent girls. best digital marketing campaigns of all time: Always Soon after the initial video was released, women everywhere were sharing personal stories and showing support for younger generations to challenge traditional gender roles. Always reinforced the campaign with multiple follow-up videos, often revolving around a single successful woman telling her story.
While the campaign succeeded in raising the profile of the image manipulation service Always brand, its real achievement lies in its social impact. A follow-up case study showed that 76% of girls now had positive associations of the phrase “like a girl” (up from 19%) and that two out of three males who watched the video said they’d “think twice” before using the phrase as an insult. Spotify Wrapped best digital marketing campaigns of all time: Spotify Wrapped What started as a user feature in 2015 ballooned into a widespread digital marketing campaign that many people look forward to year after year.
Now under the name “Wrapped,” this Spotify campaign looks at what you’ve been listening This does not have to be anything too formal to all year and in on your preferences. Users are encouraged to share their Wrapped findings online with the help of themed Spotify Wrapped ads and copious influencer marketing. Every December, Spotify users share their data with one other, with conversations of friendly competitions and shared interests. In 2018, they even offered the chance to have your Wrapped statistics displayed on digital billboards in areas like Times Square and Piccadilly Circus.
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